INFORMATION MOTIVANTE ET COMMUNICATION INTERNE A L’UNIVERSITE ALASSANE OUATTARA

Abstract

This article focuses on the place of motivating information in the internal communication of Alassane Ouattara University. According to Elton Mayo's analysis, staff have needs and motivations that are not only economic. Hence the implementation of internal communication. According to Wesphalen M.H. (1998 p.63) Information must circulate according to the communication-motivation-productivity sequence. This means that the information must contribute to the performance of the tasks and the motivation of the personnel.
However, it is clear that there is a lack of involvement and repeated absences, among other things. So what is the place of motivating information in the internal communication of Alassane Ouattara University?
Directive, semi-directive interviews and a documentary study were carried out with teachers and administrative staff. Similarly, a documentary study enabled us to collect the information disseminated. It appears that motivating information does not occupy a place of choice in the internal communication policy of the university. Upward communication is not developed and staff are generally not satisfied with internal communication.
Within organizations, internal communication gradually goes beyond its role of transmitting information to become a real management tool. To do this, we recommend an evaluation of the internal communication policy to highlight any malfunctions in order to remedy them; as well as the development of bottom-up communication and the practice of active listening.